I’ve always associated wine with a more sophisticated and elegant lifestyle. You know, the Mussels and Malbec target market. Though I also know that some price points have become popular, I firmly believe that wine retailers must at least continue to enhance their products’  value regardless of price- as value and price are two different things. I also associate VQA wines for what it stands for- Vintner’s Quality Alliance whose stamp guarantees high quality. Seeing this store use hand-written signs to sell wine just looks too jarring for me- in a negative way. What do you think? Is this ok? To leave comments, please click on my website link below and scroll down for the blog.