They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home.
For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers to pick up what they are looking for. My recommendation is to merchandise the unit starting from the top, displaying face wash, followed by toners either going to the right or overflowing onto the lower levels. This is succeeded by serums then creams. Now doesn’t this display technique not only make it easy to buy, it also invites shoppers to purchase more?