When did Windows Become Stock Rooms?

Dont Disp (3)Yes, I hear you all VMs, this window display do not lend itself to multiple selling, much less telling one impact-ful story, nor emotionally engage shoppers. I get it, not everyone is an expert in window display, however I just thought it is common knowledge that a window is not a stockroom. I have always believed that a window display’s goal is to entice (romance) customers into the selling space and therefore, our task is to create displays that create positive feelings toward the brand and the merchandise.

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