Which is better? A flat price such as $10 or $9.99? or $9.98? or…$9.97?
In general, value items are better when ‘CHARM’ priced. This means having less digits on the left such as $9.99 rather than $10.00,
For prestige items, the reverse is true. A designer shirt is better off being $500 than $499.99. This way, there is faster emotional connection and less time devoted to figuring out the price.
What is the worst? TRICK pricing.