I understand theft can be a problem. However I also know that one of the best ways to deter theft is to greet the customer and have eye contact. However this does not explain why merchandising shelves with great poster graphics ready to sell, simply aren’t selling the very products they are trying to promote. Love the repetition strategy in place, like the fact that the message is in two languages, like the display stand that shows poster and immediately leads the eye down to the product to create impact. Well, that is, if there is product displayed.