Too low in product intensity is not good

It fascinates me how shopping behaviour can easily be influenced depending on the stimuli. Case and point, product intensity. We often associate low product intensity with higher price points for prestige luxury type products, that I know as a fact. Just picture a lone Hermes bag displayed in one shelf with light shining down on it. However what happens if popular or low price point items are given the same treatment? I often find that customers get confused when presented with such a presentation. Visuals will convey that the display is of a high price point but common sense says a box of tea, a book or even a tea set should be affordable. (Well, unless it is a rare find.) So in the end, no one even ventures near enough to pick the item up. That’s just too bad.

dont low intensity2


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