Time to Talk About Product Intensity

Product Intensity refers to the amount of merchandise placed in a given space. The higher the intensity, the fuller the shelves. The lower the intensity, well, you get the picture.
Most high end boutiques have a lower intensity. The space that surround a products is as important as the product itself in conveying the brand’s prestige, its exclusive appeal and of course, the high price point that comes with it.
On the other hand, extremely popular price point retailers convey their value proposition by piling them high and squeezing as much merchandise in.
BUT what happens when a retailer deviates from this equation?
What impression do customers get? Is it one of uncertainty and hesitation?
Maybe, they won’t visit the selling unit itself- what a sad loss of selling opportunity!

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