Today I would like to talk about the importance of having the right platform to present your products. While most think of shop fixtures simply as a place to display product, I think of fixtures as an opportunity retailers can use to not only enhance perceived product values but also establish credibility.
Would you believe the products housed in the white metal warehouse-like fixtures average $150 in price? These beautiful pieces are hand made mango wood finished in gold, bronze and silver leaf. Too bad the display platform this retailer used failed to convey this.
In the AFTER photo on the right, these same pieces were displayed in a different fixture and the right message is now conveyed effectively. Result? When we did this throughout the store, sales rose 118%