What is a POWER WALL and what does it do? Most retailers choose to create a Power Wall in order to draw shoppers to an otherwise challenged area. They also convey product dominance over a Core Category by showing a single product throughout an entire wall display. By virtue of a single product display, the strategy of Repetition is inevitable, hence, drawing customers’ eyes to the wall. This influences shopping behaviour in the selling space. Case and point, Old Navy’s Jeans wall.