Love how lighting sets the stage for this powerful presentation. The brightest lights shine on the feature table, targeting the body forms. This attracts attention and leads the eye to the rest of the wall behind it. A power wall supports the feature story presented on the table. Lighting plays a vital role in ensuring that customers’ eyes are first drawn to the body form displays and then onto the merchandise beautifully presented on the wall. This encourages the logical sequence of attracting attention and onto the purchase of merchandise.