Old Navy is an extremely popular price point store with a good customer following, yet store management still does their utmost to maximize all selling opportunities. Most of the time, they execute display strategies effectively. I just admire how the jeans power wall draws customers from the front all the way to the back of the store. This is a power wall display at its finest!
I agree with you. It is like going to the Milk section at Superstore!
I see they have a lot of Hello Kitty in the store at Old Navy. I am the Rep for Hello Kitty for independent stores now and this is such an underpriced competition it frustrates me. I am also combating ‘Knock off’ goods with the RCMP Economic Crime Unit. They are making great progress now. Perhaps a subject for your blog.
Cheers, Fran Fraser