Do and Don’t: Holiday Displays

DO: A relatively inexpensive holiday display that maintains product and brand values. DON’T: Dollar store finds often work when integrated with other elements within a theme. However the example below of haphazardly hung garlands and mismatched bows serve to effectively devalue the store’s brand and merchandise.

Do and Don’t: Lighting Displays

DO: Light displays properly. Spot on the brand, flood on the body forms. DON’T: Ignore the main display. Direct eye to the bust form by adjusting light to focus on it.

Do and Don’t: Window Displays

DO: Create a window display showing an abundance of related merchandise.DON’T: A near empty window that is not only dark but also uninviting fails to attract attention.

DO and DON’T: SEASONAL WINDOW DISPLAYSDO: A beautiful spring window reflects the current season. DON’T: This photo was taken in May. Graphics that depict a winter scene must be taken down by February at the latest. Merchandise displayed must also reflect the season’s colours.