This window display troubleshooting has more to do with the props used than the display build-up. It is vital that all elements used in creating an effective display remain consistent not only with the value of merchandise being sold but also the brand’s identity.The displays were taken from a window of a prestige french shoe designer in Las Vegas. The … Read More
With more retailers incorporating video monitors to showcase their brand or merchandise selection, it is just natural that they be placed inside the store or in window displays. In fact, adding movement to an otherwise static display can attract attention. How would I address this particular window display? View my planograms for a couple of options.
What makes a window display effective? 1. It has to attract attention 2. Get customers into the shop 3. Sell the merchandise being promoted How does this window display fare? Well…. 1. A beautiful woman in a bikini sure does attract attention. 2. If one is in the market for a bikini, yes, one would go into the shop. But … Read More
Recently, I have worked more with popular price point retailers whose product size are small. Just think dollar stores and similar retailers. How can they create an effective display that elevates perceived product values while at the same time, create impact? Thus was the case with this retailer right by downtown Vancouver. In their original display, they do show a … Read More
What’s -35’C when you love what you do? Thus is the case for myself and my lead merchandiser Cassie Leung. We worked with Seasons Fashions in Whitehorse, Yukon for their redesign. We designed their store 12 years ago when they opened their street front boutique on Main Street, and it is now … Read More
When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can … Read More
When creating displays that build emotional connections, I often recommend selling only one idea at a time. Case and point the top photo showing 3 types of pet dishes/cannister. While they all share the same classification of end use, there are three distinct colour themes. The most effective way to the shopper’s heart is take one idea and build a … Read More
What don’t I love about this window?! It shows the shop’s latest offerings and at the same time supporting product values. It conveys the holiday season successfully without alienating anyone and more importantly without offending anyone’s belief. Lighting is focused correctly, directing the viewer’s eye to the handbags which is this store’s core merchandise. (The light reflection is my camera’s fault.) … Read More