Do and Don’t: Window NO NOs

When small stores need the window space to merchandise products for sale, one way to create this set-up is to group things by colour within a category to make it look like products belong in a single theme. DO: With multiple items from different suppliers, this window still maintains its integrity simply by being grouped by colour. The large clear … Read More

Do and Don’t: Customers Pay Attention to Details

DO: This window display shows attention to detail. Everything is well laid out and the back graphics support the overall theme. DON’T: Right across the mall hallway from the window shown above, is this window below. An otherwise beautiful window display is ruined by the backdrop. Do they think customers will not see this detail?! The implications do not stop … Read More