Oh, don’t get me wrong. I think Slatwall panels have a place in retail. In fact, they are great mass merchandisers. Dollar stores or popular price point establishments who wish to convey this to their shoppers can certainly benefit from its use. However, for specialty shops, boutiques, or any retail who wishes to elevate perceived product values are better off … Read More
Many of you have already either worked with me or taken my seminars and workshops. In this case you already know that I love triangles not only because they are a basic shape anyone can apply to any display, but also because they draw customers’ eyes to the items one wishes to sell. They bring movement to an otherwise static … Read More
With more retailers incorporating video monitors to showcase their brand or merchandise selection, it is just natural that they be placed inside the store or in window displays. In fact, adding movement to an otherwise static display can attract attention. How would I address this particular window display? View my planograms for a couple of options.
What makes a window display effective? 1. It has to attract attention 2. Get customers into the shop 3. Sell the merchandise being promoted How does this window display fare? Well…. 1. A beautiful woman in a bikini sure does attract attention. 2. If one is in the market for a bikini, yes, one would go into the shop. But … Read More
Over my many years in retail, I realized that poor fixture design may result in ineffective displays that make it challenging for shop associates to work with. However, once stuck with this, what can we do? In this particular instance, these are some of the things we can do to make this display more appealing. 1. Keep the distance between … Read More
Creating effective displays, though not rocket science, need familiarity of elements and principles of design. However, at times, this is not enough. It also helps to take into account customer sight lines. Regardless of how attractive and how much you have successfully implemented design principles, your display is rendered ineffective IF NO ONE SEES IT. No one walks with their … Read More
Product Intensity refers to the amount of merchandise placed in a given space. The higher the intensity, the fuller the shelves. The lower the intensity, well, you get the picture. Most high end boutiques have a lower intensity. The space that surround a products is as important as the product itself in conveying the brand’s prestige, its exclusive appeal and … Read More