What is Your Pricing Strategy?

Which is better? A flat price such as $10 or $9.99? or $9.98? or…$9.97? In general, value items are better when ‘CHARM’ priced. This means having less digits on the left such as $9.99 rather than $10.00, For prestige items, the reverse is true. A designer shirt is better off being $500 than $499.99. This way, there is faster emotional connection … Read More

Could Ineffective Displays Be Partly Due to Poor Fixture Design?

Over my many years in retail, I realized that poor fixture design may result in ineffective displays that make it challenging for shop associates to work with. However, once stuck with this, what can we do? In this particular instance, these are some of the things we can do to make this display more appealing. 1. Keep the distance between … Read More

This Will Take Less Than A Minute :)

Creating effective displays, though not rocket science, need familiarity of elements and principles of design. However, at times, this is not enough. It also helps to take into account customer sight lines. Regardless of how attractive and how much you have successfully implemented design principles, your display is rendered ineffective IF NO ONE SEES IT. No one walks with their … Read More

Time to Talk About Product Intensity

Product Intensity refers to the amount of merchandise placed in a given space. The higher the intensity, the fuller the shelves. The lower the intensity, well, you get the picture. Most high end boutiques have a lower intensity. The space that surround a products is as important as the product itself in conveying the brand’s prestige, its exclusive appeal and … Read More

REPETITION Wins the Day!

Recently, I have worked more with popular price point retailers whose product size are small. Just think dollar stores and similar retailers. How can they create an effective display that elevates perceived product values while at the same time, create impact? Thus was the case with this retailer right by downtown Vancouver. In their original display, they do show a … Read More

Low to High Front to Back

Are Shop Sightlines Compromised? A client I worked with asked why their signature fixtures, in this case, a chuck wagon is not often shopped despite it being located in the prime centre of the store. I often get similar questions from retailers and I can somewhat guess the reason for majority of the cases. Just like Horse Creek Candy’s issue with … Read More

RED Stops Traffic

How about I let you in on a simple strategy I use to attract the customer’s EYE. Works everytime we do this. One of the things I do to get the eye to view an otherwise ‘dead’ area is to use the colour RED. We all know red is a colour that signals STOP when driving. As humans, we are … Read More