The SHAPE that Sells

I love TRIANGLES. What is there not to love? I get shoppers eye’s excited by introducing movement to an otherwise static display. Triangles are not limited to an upward and downward movement as the case shown below. Triangles can also be implemented when products are on a single level. In this example, the apex is closest to the customer and … Read More

Colour As A Way to Get Customers To SHOP A DEAD SPACE

Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More

Great Locational and Seasonal Story

I often see chain retailers use the very exact same window display from one store to the next, throughout their locations in North America. Hence, it was so refreshing to see this Anthropologie window display in Las Vegas. Not only do they convey the season (though it hardly snows in Vegas, thus making this window an attention grabbing one), they … Read More

Who says luxury shop windows are expensive to do?

What don’t I love about this window?! It shows the shop’s latest offerings and at the same time supporting product values. It conveys the holiday season successfully without alienating anyone and more importantly without offending anyone’s belief. Lighting is focused correctly, directing the viewer’s eye to the handbags which is this store’s core merchandise. (The light reflection is my camera’s fault.)  … Read More

Display Height IS an Issue

A few weeks back I posted an image of beautifully sewn exquisite long gowns that were dragging the floor. This week, it is the opposite. These pants are hung so high up, I could not reach the hangers to take one to try, nor can I look for the size I want. Is that what the step stool is for? Why … Read More

Look What They Did To This Wall!

A wall can be made into an effective Power Wall when displayed with a single category such as the Jeans wall at the Gap or Old Navy. This will indeed convey product dominance. However, sometimes, when merchandise is premium priced and intensity* becomes an issue, how does one create a wall that grabs attention without a large investment? This Louboutin … Read More

Large Format Graphics Catch The Eye From Afar

I admire how this larger than life display grabbed my attention- for such small luxury merchandise. Most premium items such as prestige jewelry or small leather goods use small picture windows instead of the floor to ceiling ones like this. Windows like the ones used at Tiffany & Co. often use beautiful intricate displays. This one on the other hand is a great alternative … Read More

When the Wrong Display Height Devalues Merchandise

How long is too long? I say garments should ideally be at least 3 inches of the ground. I am not a fan of garments that sweep the floor. I believe in giving merchandise it proper display fixture (not rolling racks commonly used for clearance merchandise) not only to support but whenever possible, enhance its perceived value. Beautiful shop, elegant … Read More

Colour Categories Work Very Well

I find that categorizing products, especially fashion, work very well by colour group. Women not only find this convenient, as we mostly buy the colours we usually wear, but also very appealing. There is something about colour organization that interests me and attracts my attention. All warm tones together and cool tones together. For small items like these jewelry, they can … Read More

Ipad, Ipad, Everywhere Ipad

Since I saw ipads as a standard of All Saints Spitalfields’ merchandise display many years ago, they are now ubiquitous. No matter, as a shopper, I still like them. Case and point, I was shopping for a book and could not find it on the shelves. Presto, go online, find it available with free shipping and shopping is done!