REPETITION Wins the Day!

Recently, I have worked more with popular price point retailers whose product size are small. Just think dollar stores and similar retailers. How can they create an effective display that elevates perceived product values while at the same time, create impact? Thus was the case with this retailer right by downtown Vancouver. In their original display, they do show a … Read More

Showing Products IN USE Achieves Highest Sell-Through

When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can … Read More

Who says luxury shop windows are expensive to do?

What don’t I love about this window?! It shows the shop’s latest offerings and at the same time supporting product values. It conveys the holiday season successfully without alienating anyone and more importantly without offending anyone’s belief. Lighting is focused correctly, directing the viewer’s eye to the handbags which is this store’s core merchandise. (The light reflection is my camera’s fault.)  … Read More

Large Format Graphics Catch The Eye From Afar

I admire how this larger than life display grabbed my attention- for such small luxury merchandise. Most premium items such as prestige jewelry or small leather goods use small picture windows instead of the floor to ceiling ones like this. Windows like the ones used at Tiffany & Co. often use beautiful intricate displays. This one on the other hand is a great alternative … Read More

Hello?! Did someone forget something?

Wow, nice display! Someone certainly took the time and effort to create this lovely display. But wait a moment…did someone forget something? You know, the most important part of any display? Clue: the products maybe? 

When did Windows Become Stock Rooms?

Yes, I hear you all VMs, this window display do not lend itself to multiple selling, much less telling one impact-ful story, nor emotionally engage shoppers. I get it, not everyone is an expert in window display, however I just thought it is common knowledge that a window is not a stockroom. I have always believed that a window display’s … Read More

Look UP, Waaaaaaay UP, No?

How high should displays be? At what level do they become ineffective? I am sure many of you will have differing opinions- some will say ‘well, it depends how high the ceiling is’, or ‘it depends how big the selling space is’ etc. But I think we will all agree the photo below shows this height for display is totally … Read More

How to Easily DEVALUE a BRAND

Its funny how it seems that some companies view their employees as second class citizens. As if they are not deserving of a good retail setting. Case and point, take a look at this employee store. From the exterior, you can already tell that it looks like an ad hoc retail space. Trust me, the interior pretty much is summed … Read More

Prestige Designer Window FAILS

I have a healthy respect for window designers. Throughout my career in retail, I have known the breed of visual merchandisers like myself to be very meticulous where attention to detail is paramount. Over the years, when stores are cutting costs and now have their store staff implement window displays from planograms, I somehow feel that majority of the retailers … Read More

BLACK FRIDAY, yes I already know its year end, but…

Ahh, the BLACK FRIDAY sale extravaganza. It’s waaay past, in fact, it was a month ago, but I had to share this to you all. Yes, I was down in the US to experience for myself this crazy retail day. I was on business mode, taking photos, noting shopping behaviours, etc, you know, ‘research’. …. and well, yes, to shop too! … Read More