The challenge with Category Signs is making them non-permanent to accommodate merchandise expansion or contraction. An inexpensive way to address this is to place the signs in picture frames that can be moved depending where a category is located. I also incorporated images showing the benefits of the merchandise category rather than just the text. This way, customers are reminded … Read More
Am I stupid or am I being misled?
OK folks, look at the sign on the left. At first glance, I was attracted to the display table. Imagine, denim at $12.50 each?! Great deal! Only to be disappointed when the sales associate said, you buy one for $39.99 THEN you get to buy the second pair for $12.50. Now, being in retail for eons, I can’t believe I … Read More
Do and Don’t: Don’t Say Bad Words
Ever been to shops where you already know the chances of the staff being rude is high? Just the tone of their signs already gives off a signal of this. How sad many shop owners are unaware the power of their signs and how unwelcoming they can be. DO: This sign says “These items are FRAGILE Please handle with care, … Read More