Check out my latest column for the May/June Seaside Retailer Magazine. A great idea with the least amount of investment that will help increase your sales! https://mydigitalpublication.com/publication/?m=62699&i=745561&p=14&ver=html5
Permanent Immovable Category Signs? What if…
The challenge with Category Signs is making them non-permanent to accommodate merchandise expansion or contraction. An inexpensive way to address this is to place the signs in picture frames that can be moved depending where a category is located. I also incorporated images showing the benefits of the merchandise category rather than just the text. This way, customers are reminded … Read More
Adding Images to SELL
What is it with signs that have product images on them? Why do they sell more than those that simply contain text? The photo on the left show an all text sign while the one on the right shows one with an image of the item being sold. Which one would you buy from? Photos on a sign increases product … Read More
Do store really check their pricing?
Hello?! Hello?! Is someone behind that computer responsible for product pricing? I wonder if stores really even check their pricing or they just leave everything to the computer. In this digital age, I thought they’d have ‘pricing’ all figured out. However, there must be a person behind that computer, don’t you think so? At any rate, if there is someone responsible for … Read More
Am I stupid or am I being misled?
OK folks, look at the sign on the left. At first glance, I was attracted to the display table. Imagine, denim at $12.50 each?! Great deal! Only to be disappointed when the sales associate said, you buy one for $39.99 THEN you get to buy the second pair for $12.50. Now, being in retail for eons, I can’t believe I … Read More
Ahhhh, The Hand-Written Sign Strikes Again
Beautiful jewelry store- check! Great atmosphere that enhances product values- check! High-value merchandise whose purpose is to convey LOVE- check! Hand-written sign- ahhh, STOP! Hand-written sign greeting customers as they walk by?! What happened to the love? Where’s the romance? Are 1-carat diamond rings (or RIN in this sign), now relegated to chalk board signs? Will this sign really “Make … Read More