What is Your Pricing Strategy?

Which is better? A flat price such as $10 or $9.99? or $9.98? or…$9.97? In general, value items are better when ‘CHARM’ priced. This means having less digits on the left such as $9.99 rather than $10.00, For prestige items, the reverse is true. A designer shirt is better off being $500 than $499.99. This way, there is faster emotional connection … Read More

Could Ineffective Displays Be Partly Due to Poor Fixture Design?

Over my many years in retail, I realized that poor fixture design may result in ineffective displays that make it challenging for shop associates to work with. However, once stuck with this, what can we do? In this particular instance, these are some of the things we can do to make this display more appealing. 1. Keep the distance between … Read More

This Will Take Less Than A Minute :)

Creating effective displays, though not rocket science, need familiarity of elements and principles of design. However, at times, this is not enough. It also helps to take into account customer sight lines. Regardless of how attractive and how much you have successfully implemented design principles, your display is rendered ineffective IF NO ONE SEES IT. No one walks with their … Read More

Time to Talk About Product Intensity

Product Intensity refers to the amount of merchandise placed in a given space. The higher the intensity, the fuller the shelves. The lower the intensity, well, you get the picture. Most high end boutiques have a lower intensity. The space that surround a products is as important as the product itself in conveying the brand’s prestige, its exclusive appeal and … Read More

Low to High Front to Back

Are Shop Sightlines Compromised? A client I worked with asked why their signature fixtures, in this case, a chuck wagon is not often shopped despite it being located in the prime centre of the store. I often get similar questions from retailers and I can somewhat guess the reason for majority of the cases. Just like Horse Creek Candy’s issue with … Read More

MIRROR POWER

Numerous data have shown that when customers stay longer, the higher the probability of a sale. Therefore, I admit, I am not above trying a trick or two to get shoppers to browse an area longer. Oh, I apologize, I meant applying retail strategies to invite shoppers to linger longer in an area. 🙂 That is why I sooo love … Read More

Permanent Immovable Category Signs? What if…

The challenge with Category Signs is making them non-permanent to accommodate merchandise expansion or contraction. An inexpensive way to address this is to place the signs in picture frames that can be moved depending where a category is located. I also incorporated images showing the benefits of the merchandise category rather than just the text. This way, customers are reminded … Read More

Logos and Fonts

What do fonts and colours have to do with the message that retailers convey to their shoppers? Take a peek at the image shown. Who do you think is the target market? Gold lettering with a Middle Eastern flavour appeals to which segment of the market? What do you think are the price points? Now sure? Well so do many … Read More