Large Format Graphics Catch The Eye From Afar

I admire how this larger than life display grabbed my attention- for such small luxury merchandise. Most premium items such as prestige jewelry or small leather goods use small picture windows instead of the floor to ceiling ones like this. Windows like the ones used at Tiffany & Co. often use beautiful intricate displays. This one on the other hand is a great alternative … Read More

Hello?! Did someone forget something?

Wow, nice display! Someone certainly took the time and effort to create this lovely display. But wait a moment…did someone forget something? You know, the most important part of any display? Clue: the products maybe? 

When did Windows Become Stock Rooms?

Yes, I hear you all VMs, this window display do not lend itself to multiple selling, much less telling one impact-ful story, nor emotionally engage shoppers. I get it, not everyone is an expert in window display, however I just thought it is common knowledge that a window is not a stockroom. I have always believed that a window display’s … Read More

Uhmmm Hello?! Did you guys just FORGET this section?

A GREAT ATTENTION GETTER! Woohoo. Most retaliers would be happy if their displays garnered attention. And in this case, this large national ‘proud to be Canadian’ retailer surely does. The question is…is the attention garnered a positive or a negative one? Does the specific display elevate the store’s overall presentation or at least supports and adds to its appeal? I … Read More

Look UP, Waaaaaaay UP, No?

How high should displays be? At what level do they become ineffective? I am sure many of you will have differing opinions- some will say ‘well, it depends how high the ceiling is’, or ‘it depends how big the selling space is’ etc. But I think we will all agree the photo below shows this height for display is totally … Read More

How to Easily DEVALUE a BRAND

Its funny how it seems that some companies view their employees as second class citizens. As if they are not deserving of a good retail setting. Case and point, take a look at this employee store. From the exterior, you can already tell that it looks like an ad hoc retail space. Trust me, the interior pretty much is summed … Read More

Prestige Designer Window FAILS

I have a healthy respect for window designers. Throughout my career in retail, I have known the breed of visual merchandisers like myself to be very meticulous where attention to detail is paramount. Over the years, when stores are cutting costs and now have their store staff implement window displays from planograms, I somehow feel that majority of the retailers … Read More

BLACK FRIDAY, yes I already know its year end, but…

Ahh, the BLACK FRIDAY sale extravaganza. It’s waaay past, in fact, it was a month ago, but I had to share this to you all. Yes, I was down in the US to experience for myself this crazy retail day. I was on business mode, taking photos, noting shopping behaviours, etc, you know, ‘research’. …. and well, yes, to shop too! … Read More

Ahhh, the Bellagio Las Vegas HOLIDAY displays…

For those of you who have been to Bellagio Las Vegas, you know the fantastic garden displays they have. I was there just a few weeks ago and they did not disappoint with their autumn garden. Too bad, I left just when they were converting the garden to their holiday display. That would’ve been a sight to behold. No matter, … Read More

Ahhh, the Holiday Face Cut Outs…

Face cut outs are always fun! People have their photos taken with their faces jutting out the cut outs to reflect the season, their mood or the place they’re in and share them with friends. Therefore what can make the holidays more special? Holiday face cut outs! That’s what. Only, uh, I am not sure how to get into this one… … Read More