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Creating effective displays, though not rocket science, need familiarity of elements and principles of design. However, at times, this is not enough. It also helps to take into account customer sight lines. Regardless of how attractive and how much you have successfully implemented design principles, your display is rendered ineffective IF NO ONE SEES IT. No one walks with their … Read More

REPETITION Wins the Day!

Recently, I have worked more with popular price point retailers whose product size are small. Just think dollar stores and similar retailers. How can they create an effective display that elevates perceived product values while at the same time, create impact? Thus was the case with this retailer right by downtown Vancouver. In their original display, they do show a … Read More

Showing Products IN USE Achieves Highest Sell-Through

When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can … Read More

It is best to sell one idea at a time

When creating displays that build emotional connections, I often recommend selling only one idea at a time. Case and point the top photo showing 3 types of pet dishes/cannister. While they all share the same classification of end use, there are three distinct colour themes. The most effective way to the shopper’s heart is take one idea and build a … Read More

Great Locational and Seasonal Story

I often see chain retailers use the very exact same window display from one store to the next, throughout their locations in North America. Hence, it was so refreshing to see this Anthropologie window display in Las Vegas. Not only do they convey the season (though it hardly snows in Vegas, thus making this window an attention grabbing one), they … Read More

Who says luxury shop windows are expensive to do?

What don’t I love about this window?! It shows the shop’s latest offerings and at the same time supporting product values. It conveys the holiday season successfully without alienating anyone and more importantly without offending anyone’s belief. Lighting is focused correctly, directing the viewer’s eye to the handbags which is this store’s core merchandise. (The light reflection is my camera’s fault.)  … Read More

Large Format Graphics Catch The Eye From Afar

I admire how this larger than life display grabbed my attention- for such small luxury merchandise. Most premium items such as prestige jewelry or small leather goods use small picture windows instead of the floor to ceiling ones like this. Windows like the ones used at Tiffany & Co. often use beautiful intricate displays. This one on the other hand is a great alternative … Read More

Hello?! Did someone forget something?

Wow, nice display! Someone certainly took the time and effort to create this lovely display. But wait a moment…did someone forget something? You know, the most important part of any display? Clue: the products maybe? 

When did Windows Become Stock Rooms?

Yes, I hear you all VMs, this window display do not lend itself to multiple selling, much less telling one impact-ful story, nor emotionally engage shoppers. I get it, not everyone is an expert in window display, however I just thought it is common knowledge that a window is not a stockroom. I have always believed that a window display’s … Read More