Yes, I understand retailers want a beautiful logo. Most oftentimes, it is the owner’s personal preference that determine the business name and logo. However, elements such as font, size and colour affect perceived target market, price point and product selection. Different fonts convey varying messages. For example, large bold masculine fonts used by Home Depot and other hardware retailers convey … Read More
What’s in a NAME?
What’s in a name? Specifically, business / store names? Naming a business is so integral in its DNA. It set’s its retail identity and conveys the image it wants to project. I firmly believe that everything in a store (from its exterior to interior displays) must remain consistent to its message– one that informs customers of product selection, expected price … Read More