The front area of the store is crucial in that not only do they contain the feature display, they also communicate to customers. What do they convey? They inform shoppers of what’s new, making a fashion statement of who the store targets and hopefully grab that customer deeper into the shop. DO: A good statement up front conveys the … Read More
Do and Don’t: Missing Bottoms
Mannequins exist to sell products. They are there to grab customer attention and invite them in for a closer inspection. As with anything in retail, attention to detail is crucial in grabbing the RIGHT attention. DO: I appreciate how the mannequin is dressed and the clothing displayed on it can be immediately found merchandised behind it. Makes shopping a breeze! … Read More