Look UP, Waaaaaaay UP, No?

How high should displays be? At what level do they become ineffective? I am sure many of you will have differing opinions- some will say ‘well, it depends how high the ceiling is’, or ‘it depends how big the selling space is’ etc. But I think we will all agree the photo below shows this height for display is totally … Read More

How to Easily DEVALUE a BRAND

Its funny how it seems that some companies view their employees as second class citizens. As if they are not deserving of a good retail setting. Case and point, take a look at this employee store. From the exterior, you can already tell that it looks like an ad hoc retail space. Trust me, the interior pretty much is summed … Read More

BOOMERS: When your ARMS aren’t as LONG as they should be

Ever notice as you age, oops, I mean mature, that you now need to read small text with your arms outstretched? Well, what if your arm is no longer long enough to distance the text? Funny how the very population that buy the most medication have to contend with reading teeny tiny print on drug labels. I saw this at … Read More

Valentine’s in December?! How soon is too soon?

Yes, we see Christmas displays as early as August now. I wonder how many feel August is too soon to think about the holidays. I am sure emotions range from extremely resentful to acceptance. While it is customary for a number of retailers to present products as early as a month before an occasion, merchandising them while a major holiday … Read More

London Heathrow Terminal 5 SHOE DISPLAY

DO have an eye catching display right by your entrance. This feature display is highly successful. I had to wait for quite sometime before the display emptied of customers touching the shoes on display at this tree just so I could take this photo.

Do and Don’t: What’s Your Statement?

The front area of the store is crucial in that not only do they contain the feature display, they also communicate to customers. What do they convey? They inform shoppers of what’s new, making a fashion statement of who the store targets and hopefully grab that customer deeper into the shop.   DO: A good statement up front conveys the … Read More

Do and Don’t: IF You Have to Really Use Slatwalls

DO: Did I ever mention I like slatwalls the least? However I do understand retailers preferring them for their versatility. However I believe there are several other fixture options to attaining the same versatility without sacrificing the look. At any rate the photo above is a DO if ever slatwalls are used. Not only is it in wood veneer, it also … Read More

Do and Don’t: Am I Really THIS Short?!

DO: I love how open display items are so reachable and invites customers’ touch!DON’T: Funny story here- I needed to buy the loofah sponge on the top of the column. The step ladder the shop provides couldn’t even reach that height. And of course, there is no sales associate around to provide assistance. When I finally found one, I had … Read More

Do and Don’t: For the Vertically Challenged

DO: I like how merchandise is displayed vertically from top to bottom rather from side to side. This introduces customers to new products as they scan left to right. Best of all, for vertically challenged people like me, I can access any product. DON’T: Well, more in the ‘category of could be better’ than a real don’t. Depending on customer … Read More