Ahhhh, The Hand-Written Sign Strikes Again

Beautiful jewelry store- check! Great atmosphere that enhances product values- check! High-value merchandise whose purpose is to convey LOVE- check! Hand-written sign- ahhh, STOP! Hand-written sign greeting customers as they walk by?! What happened to the love? Where’s the romance? Are 1-carat diamond rings (or RIN in this sign), now relegated to chalk board signs? Will this sign really “Make … Read More

Do and Don’t: Don’t Say Bad Words

Ever been to shops where you already know the chances of the staff being rude is high? Just the tone of their signs already gives off a signal of this. How sad many shop owners are unaware the power of their signs and how unwelcoming they can be. DO: This sign says “These items are FRAGILE Please handle with care, … Read More

Do and Don’t: When Signs Devalue Merchandise

DO: Not only is this sign’s fabrication appropriate for the product being sold, the photo of the very merchandise “in use” makes it more appealing. DON’T: So sad for there pretty jewelry pieces. They do not deserve to be treated this way, nor do they deserve the selling tags attached to them.