The challenge with Category Signs is making them non-permanent to accommodate merchandise expansion or contraction. An inexpensive way to address this is to place the signs in picture frames that can be moved depending where a category is located. I also incorporated images showing the benefits of the merchandise category rather than just the text. This way, customers are reminded … Read More
Logos and Fonts
What do fonts and colours have to do with the message that retailers convey to their shoppers? Take a peek at the image shown. Who do you think is the target market? Gold lettering with a Middle Eastern flavour appeals to which segment of the market? What do you think are the price points? Now sure? Well so do many … Read More
Signs DO Sell!
See the signs in this selling space? Some say they are oversigned. But how many shoppers do you think were attracted to come in? I stood right outside for 5 minutes and counted 51! Why? Well, I saw the signs saying 50% off high street. This caught my attention- thinking they likely have good pricing. As I walked further in, the … Read More
What’s In A Sign
I view signs as the best investment retailers can make. It costs the least, thus allowing for a great ROI. The next few in this vlog series will show how to effectively implement a sign program in your shop. Let us begin with sign design. I often work with retailers who already have their logo made up. Leaving my job … Read More
Adding Images to SELL
What is it with signs that have product images on them? Why do they sell more than those that simply contain text? The photo on the left show an all text sign while the one on the right shows one with an image of the item being sold. Which one would you buy from? Photos on a sign increases product … Read More
It is best to sell one idea at a time
When creating displays that build emotional connections, I often recommend selling only one idea at a time. Case and point the top photo showing 3 types of pet dishes/cannister. While they all share the same classification of end use, there are three distinct colour themes. The most effective way to the shopper’s heart is take one idea and build a … Read More
70% OFF Sale! Uh…where?!
Just like anyone, I LOOVVEEEE a good sale. You know, the ones where your heart skips a beat and your feet just unconsciously walks toward the shop? Make it doubly so as the sale was for shoes! With expectations of finding things (up to- boy do I hate that disclaimer) 70% off, I told my husband to please please please wait, … Read More
Do store really check their pricing?
Hello?! Hello?! Is someone behind that computer responsible for product pricing? I wonder if stores really even check their pricing or they just leave everything to the computer. In this digital age, I thought they’d have ‘pricing’ all figured out. However, there must be a person behind that computer, don’t you think so? At any rate, if there is someone responsible for … Read More
How Important is the Storefront LOGO?
Yes, I understand retailers want a beautiful logo. Most oftentimes, it is the owner’s personal preference that determine the business name and logo. However, elements such as font, size and colour affect perceived target market, price point and product selection. Different fonts convey varying messages. For example, large bold masculine fonts used by Home Depot and other hardware retailers convey … Read More
Am I stupid or am I being misled?
OK folks, look at the sign on the left. At first glance, I was attracted to the display table. Imagine, denim at $12.50 each?! Great deal! Only to be disappointed when the sales associate said, you buy one for $39.99 THEN you get to buy the second pair for $12.50. Now, being in retail for eons, I can’t believe I … Read More
- Page 1 of 2
- 1
- 2