DO: Make it easy to buy! Within a single category such as souvenirs, group like items together. E.G. Food within its own subgroup and gifts in another. DON’T: Avoid displaying all kinds of souvenirs together. Products lose their credibility and perceived values when it is in a hodge podge display.
DO: Engage your customers and deliver an experience. DON’T: What a waste! Two potential purchasers ignored.
DO: Enlighten customers with product information. Better yet, let them touch/try merchandise. This is a tipping point to encourage an emotional attachment with the product. DON’T: Ignore customers as if they don’t exist. Hello? Anyone home?!