Easy Thing To Do That Increases Sales

Check out my latest column for the May/June Seaside Retailer Magazine. A great idea with the least amount of investment that will help increase your sales! https://mydigitalpublication.com/publication/?m=62699&i=745561&p=14&ver=html5

Quick Tips to Boost Post Holiday Sales

While in Manila for a Silent Selling workshop, I was asked for some quick retail tips to boost sales. I am sharing them with you in hopes you can pick something up to implement in your store. https://youtu.be/WSgkzL6Uyws

When Making it Easy to Buy Results in Multiple Sales

They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More

Images that Convey Messages in an Instant

The best way to sell or showcase a product is to convey the benefits customers derive out of its use. Usually, the image is one of people enjoying the use of the product or maybe, an image of how an item can change someone’s life. I like how this Nike store effectively conveyed their message at a glance. The large … Read More

CUSTOMIZATION: Getting Shoppers to Buy Now

One of the key trends for retail is CUSTOMIZATION. This ensures that a customer has reason to not only visit your shop but also PURCHASE. Their preferences are taken into account and thus PERSONALIZES the product. The example here is of a Dolce and Gabbana shop in Las Vegas Caesars Forum. Pick a pair of white sneakers and an artist … Read More

Get Customers to Post Online for You

As more retail experts agree on experiential retailing as a means to grow your business, one of the key elements in all my new designs is what I call the ‘SHARING WALL’. I devote a small space, usually a corner or a portion of a wall where I place something fun or unusual that will attract attention to the point … Read More

Its cold, very very cold!

                What’s -35’C when you love what you do? Thus is the case for myself and my lead merchandiser Cassie Leung. We worked with Seasons Fashions in Whitehorse, Yukon for their redesign. We designed their store 12 years ago when they opened their street front boutique on Main Street, and it is now … Read More