What’s in a name? Specifically, business / store names? Naming a business is so integral in its DNA. It set’s its retail identity and conveys the image it wants to project. I firmly believe that everything in a store (from its exterior to interior displays) must remain consistent to its message– one that informs customers of product selection, expected price … Read More
Ahhhh, The Hand-Written Sign Strikes Again
Beautiful jewelry store- check! Great atmosphere that enhances product values- check! High-value merchandise whose purpose is to convey LOVE- check! Hand-written sign- ahhh, STOP! Hand-written sign greeting customers as they walk by?! What happened to the love? Where’s the romance? Are 1-carat diamond rings (or RIN in this sign), now relegated to chalk board signs? Will this sign really “Make … Read More