Do and Don’t: If you can’ts spell it…

This week’s entry is just a DON’T photo. I think it speaks for itself and need no further introduction. It simply violates to many guidelines- from hand written signs to spelling and most of all, in devaluing the very product being sold. Enough said!

Do and Don’t: Show me the Light!

DO: Darkened areas can make a store look dramatic. In this case, eyes are drawn to feature highlights such as the focal display right at the centre and makes the power wall products visually pronounced. DON’T: A darkened area just because the lighting is inadequate or out of order is hardly the way to sell prestige cosmetics—Especially when customers are … Read More

Do and Don’t: Its a Trap!

Ever decide NOT to walk into a shop because it looks like there are no exit pathways? Funny how some retailers fail to realize that the more crowded a space is, the less likely customers will penetrate that selling space.Customers do not want to feel trapped and unable to quickly exit any space.DO: Front the storefront, customers can see that … Read More

Do and Don’t: Can’t See!

GIVEN the choice, will customers still fully penetrate a selling space if they cannot view the shop or will they simply walk past it?DO: A beautiful display setting that leads the eye from the front low table to the way to the back wall. Guess which direction customer traffic will go? They will surely visit each unit from the front … Read More

Do and Don’t: Where’s the Romance?

DO: What a beautiful and eye catching jewelry display. Not only is the display eye to waist level, the message is conveyed through a fairy tale story. Makes me wish upon a star for the necklace on display. DON’T: This jewelry display is simply too low. Right at eye level, one sees a blank wall. There is also nothing special … Read More

Do and Don’t: Handwritten, REALLY?!

DO: Regardless of how inconvenient it is to get a sign printed, it is vital that they have a professional finish. In this case, the brand and product values are conveyed to customers right before they enter the premises, starting the selling process. DON’T: While effort can be seen in creating this sign, and although the store has up to … Read More

Do and Don’t: I Really Find Slatwalls Unappealing to the EXTREME

DO: Products deserve to be displayed in the most appealing way. These fixtures provides a showcase that enhances perceived product values. DON’T: I really find slatwalls unappealing to the extreme! These are beautiful gift items totally devalued by the slatwall. To top it off, the repeated patterns of line in the slatwall overpowers the merchandise display.

Do and Don’t: I like 45′ Angles

DO: I like how the angled displays greet customers as they walk this aisle. It makes for an eye catching display and makes both product and price easy to see. DON’T: Well, this really isn’t a don’t, rather after seeing the 45′ angled display above, this flat linear display becomes less appealing.

Do and Don’t: Lets Confuse the Customer-NOT!

DO: Make it easy for customers not only to buy but also understand your groupings. By displaying products with the same end-use, in this case a dressy clutch bag with coordinating accessories, it silently sells to customers a one stop shop for their special occasion needs. DON’T: Can this be anymore confusing?! Evening jewelry merchandised alongside an everyday bag; evening … Read More

Do and Don’t: Is that Junk I see on the Window?

DO: A great seasonal window display– it effectively conveys target market, expected price points and product selection being promoted. DON’T: So sad they ran out of space for inventory and they just stacked all boxes right behind this window display. Note that customers can see past a display- whether it is in the window, behind the cash desk or tucked … Read More