Natalie Tan
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Tag Archive

How Important is the Storefront LOGO?

Yes, I understand retailers want a beautiful logo. Most oftentimes, it is the owner’s personal preference that determine the business name and logo. However, elements such as font, size and colour affect perceived target market, price point and product selection. Different fonts convey varying messages. For example, large bold masculine fonts used by Home Depot and other hardware retailers convey … Read More

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