They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More
Effective Categorization = Better Sales & SErvice
What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More
Drawing the Eye All The Way to the Back of Displays
It is fairly common to see products displayed upfront realize higher turnovers. This is just natural as most customers’ arms can only easily reach so far. One way I encourage them to reach further out is to draw their eye back and up (see arrows) by building the display higher and at the same time, this makes it slightly easier for them to … Read More
How TRIANGLES helped this retailer achieve 118% Increase in Sales in January
Last week I showed you how triangles can bring interest and movement to an otherwise static display. This time, I want to show you the power triangles have in sales. The before photo on the top show the original way this product group was displayed, which is horizontally. When I implemented the triangle strategy to the same product and incorporating … Read More
Ahhhhhh, what browsing pleasure!
Once in a while, a store display just hits the very right spot and everything is just heavenly. Yes, shopping can be pleasurable instead of being a chore. This store must know how I hate shopping for cosmetics when the shelves are dark and when it so difficult to properly view the products. Notice how these displays are tilted for … Read More
Calling all Tall Women, There’s a Store for You
When one is of average stature like me, I have to admit I do get envious of tall women. Things just all seem within easy reach for them. Case and point, these dresses. Makes one wonder if this store’s target market are amazonian women who are tall enough to take one dress down for a closer look. Are they then telling women … Read More
This is dedicated to all petite women out there
For the height challenged shopper like me, I GREATLY APPRECIATE it when retailers think of me when displaying their merchandise. Believe it or not, if you google average women’s height, it comes out to be about 5’3″ to 5’4″. This actually makes me the average. If this is the case, why then do retailers display products so high up that … Read More
Let’s See…What do I want for dinner…DOGFOOD?!
How funny is this scenario? My sister was shopping for pasta, browsing through the selection, then WHAM! Dog biscuits. Huh? Isn’t this a big head scratching moment? Where do retailers get their merchandising strategy? Or in this case, is there even one? Pet food is nestled between pasta and cookie snacks. YUM! WAIT! Poop scoopers hanging right in front of … Read More
Uhmmm Hello?! Did you guys just FORGET this section?
A GREAT ATTENTION GETTER! Woohoo. Most retaliers would be happy if their displays garnered attention. And in this case, this large national ‘proud to be Canadian’ retailer surely does. The question is…is the attention garnered a positive or a negative one? Does the specific display elevate the store’s overall presentation or at least supports and adds to its appeal? I … Read More
Look UP, Waaaaaaay UP, No?
How high should displays be? At what level do they become ineffective? I am sure many of you will have differing opinions- some will say ‘well, it depends how high the ceiling is’, or ‘it depends how big the selling space is’ etc. But I think we will all agree the photo below shows this height for display is totally … Read More
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