Could Ineffective Displays Be Partly Due to Poor Fixture Design?

Over my many years in retail, I realized that poor fixture design may result in ineffective displays that make it challenging for shop associates to work with. However, once stuck with this, what can we do? In this particular instance, these are some of the things we can do to make this display more appealing. 1. Keep the distance between … Read More

This Will Take Less Than A Minute :)

Creating effective displays, though not rocket science, need familiarity of elements and principles of design. However, at times, this is not enough. It also helps to take into account customer sight lines. Regardless of how attractive and how much you have successfully implemented design principles, your display is rendered ineffective IF NO ONE SEES IT. No one walks with their … Read More

Time to Talk About Product Intensity

Product Intensity refers to the amount of merchandise placed in a given space. The higher the intensity, the fuller the shelves. The lower the intensity, well, you get the picture. Most high end boutiques have a lower intensity. The space that surround a products is as important as the product itself in conveying the brand’s prestige, its exclusive appeal and … Read More

Help Customers Understand Your New Product Offerings

Nowadays it is easy to find foreign retailers amongst our neighborhood shopping areas. However, some of the products they sell are not necessarily popular locally nor familiar to shoppers. For example, this featured retailer carried office and school supplies. If you are Asian, you would know what variety of notebook paper sizes these binders are for. However, if you have … Read More

What to Put Where?

A challenge for some retailers that carry a single category product is how they can effectively convey product segmentation. In this case, my client was looking to display basic core essential oils, oil blends, seasonal features, high price point specialty lines and peripheral products. A way to address this is by wall treatment. Basics are at the back of the … Read More

How I Easily Made $135

I firmly believe in showing customers the benefits they derive when purchasing an item. To test this, I went on ebay and purchased this Burberry bag for $100. Yes, I know this is a good Burberry because I just saw this exact unpopular style at the outlet. The very day it arrived, I posted the bag on ebay. The only … Read More

MIRROR POWER

Numerous data have shown that when customers stay longer, the higher the probability of a sale. Therefore, I admit, I am not above trying a trick or two to get shoppers to browse an area longer. Oh, I apologize, I meant applying retail strategies to invite shoppers to linger longer in an area. 🙂 That is why I sooo love … Read More