As more retail experts agree on experiential retailing as a means to grow your business, one of the key elements in all my new designs is what I call the ‘SHARING WALL’. I devote a small space, usually a corner or a portion of a wall where I place something fun or unusual that will attract attention to the point … Read More
Do Live Person Promotions Work?
What FUN! I was walking past this store, minding my own business, looking ahead as most shoppers do when suddenly someone said hello. It certainly caught my attention and made me look at him and smile. In that one moment, it brought my my mind from thinking of all the dreaded shopping chores I have to complete to an instantaneous halt. This … Read More