Do and Don’t: Who Turned Off the Lights?!

DO: When majority of the merchandise is small in size, adequate lighting allow customers a good view of the items being sold. This also makes the store more inviting and sets a positive tone for shopping. DON’T: Customers have a hard time reading product labels and packaging inside this toy and games store.

Do and Don’t: Lighting Premium Clothing

DO: Lighting a clothing store not only requires general lighting but also ones that can focus on specific feature items to create drama and interest. DON’T: The lighting in the store below devalues the premium clothing merchandised. This type of lighting is often used for popular price point goods not unlike those seen in grocery or warehouse type stores.

Do and Don’t: Lighting Wall Fixtures

DO: Lighting this disply unit from the front allows customers a good view of the merchandise. DONT: Lighting for this unit can be effective when it is layered with other lighting sources. This display made the sides brighter but the midsection dark.

Do and Don’t: Lighting- How unromantic!

DO: Ensure that in-store lighting is well mainted from selling spaces to task areas such as the cash desk. Brightest spots are usually found right by the lease line, task areas and focal displays. DON’T Ignore busted light bulbs. While it may seem harmless leaving a burnt out lightbulb, remember, a selling area becomes dim and less attractive to customers. … Read More

Do and Don’t: Lighting

DO: Keeping some areas dark in a window display draws the eye to the bright spot–or wherever the retailer intends to draw attention upon. In this case, to sell a specific lifestyle. DON’T: Keeping the store dark is just bad for business.

Do and Don’t: Lighting Window Displays

DO: Good lighting attracts attention and highlights merchandise. DON’T: Who forgot to turn the lights on? Even then, do I really want to look at this window?!

Retail Do and Don’t: Lighting

DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON’T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.

Retail Do and Don’t: In-store Lighting

DO: Tracklighting allows for highlighting of merchandise both on the wall or floor unit.DON’T: Potlights are good at providing general illumination but fail to highlight specific merchandise.