What to Put Where?
A challenge for some retailers that carry a single category product is how they can effectively convey product segmentation. In this case, my client was looking to display basic core essential oils, oil blends, seasonal features, high price point specialty lines and peripheral products. A way to address this is by wall treatment. Basics are at the back of the … Read More
Is Getting Lost a Good Thing?
https://youtu.be/yrr3NW3WF7w I often get asked, isn’t it good for shoppers to get lost in the selling space so they spend more time in it? Well, if your aim is to get them to spend more time, then yes! However, they are occupied with finding their way out rather than shopping. A well laid out shop makes it easy for shoppers … Read More
Building Brand Equity Through Design
Far often, I see shop designs that have no bearing on the intended brand or its target market. Such a waste of opportunity to promote brand DNA. When I ask retailers who do not make use of shop design to promote who they are, I often hear that budget is the issue. Here is an example of how—even with a … Read More
Round? Or Rectangular Tables?
Sometimes, the simplest way to not only get customers to shop your entire selling space but also increase sales is to just clear their path. In this BEFORE photo, a large rectangular table is placed to entire customers to view product offerings. However, while it did that, it also hindered the flow into the rest of the selling space. The … Read More
Clearing Obstruction Yielded Highest Sales
How does one get customers to shop the entire selling space? Could it be as simple as moving obstructions out of the way? YES! In the ‘after’ photo, we simply moved the tall greeting card units to the side, near the cash wrap section. The space now becomes open and inviting. The bench in the middle was placed to ‘park’ … Read More
Why Wider Entrances Invite more Shoppers
Why are wider entrances more inviting? Well, for one, passers-by see more of what’s inside and thus, interest in exploring the selling space is higher. It is also easier to get shoppers in as they browse the front displays and naturally wander deeper into the store. In the ‘Before’ photo on the left, the already small entrance is made even … Read More
Effective Categorization = Better Sales & SErvice
What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More
Colour As A Way to Get Customers To SHOP A DEAD SPACE
Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More
Like the new store design but what’s the name?
Saw this store and was immediately attracted to the design. I love the curved wall and the cleanliness of their displays. It is sleek, modern and contemporary. But for the life of me, I could not figure out its name. I like the font because it goes with the overall design aesthetic, but…no matter how many times I go past … Read More
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