Help Customers Understand Your New Product Offerings

Nowadays it is easy to find foreign retailers amongst our neighborhood shopping areas. However, some of the products they sell are not necessarily popular locally nor familiar to shoppers. For example, this featured retailer carried office and school supplies. If you are Asian, you would know what variety of notebook paper sizes these binders are for. However, if you have … Read More

When Making it Easy to Buy Results in Multiple Sales

They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More

Can the Right Fixtures Make A Difference?

I received an email from a retailer asking how she can fully utilize her shop to showcase as much inventory as possible. At this time, her stock room is full to bursting. The top image show her shop and a free flow layout, as well as the various fixtures she uses to showcase her products. With a tight budget, I … Read More

Hello?! Did someone forget something?

Wow, nice display! Someone certainly took the time and effort to create this lovely display. But wait a moment…did someone forget something? You know, the most important part of any display? Clue: the products maybe? 

Uhhh…Where are the products?

I understand theft can be a problem. However I also know that one of the best ways to deter theft is to greet the customer and have eye contact. However this does not explain why merchandising shelves with great poster graphics ready to sell, simply aren’t selling the very products they are trying to promote. Love the repetition strategy in place, like … Read More

Too low in product intensity is not good

It fascinates me how shopping behaviour can easily be influenced depending on the stimuli. Case and point, product intensity. We often associate low product intensity with higher price points for prestige luxury type products, that I know as a fact. Just picture a lone Hermes bag displayed in one shelf with light shining down on it. However what happens if popular or … Read More

I Don’t Like Being Misled

Take a look at these two photos. What do you think this shop sells? When I first saw it, I got excited. Being a tea lover, I enjoy checking out new tea shops and look forward to sampling new flavours. I walk into this store and started perusing the tea pots on display but got confused as a sales associate … Read More

When Its Better To Remove The Fixture

When inventory becomes a problem and a shipment fails to arrive in time or when there is simply few items left, it is far better to remove a mass merchandise floor fixture and present the products in either a table or somewhere else where they can be integrated with a similar category. I don’t know about you, but when there are … Read More

When logistics becomes an issue

Being in retail for so long, I am aware how challenging it can be when stock do not arrive in time. I also know that no stock means no sales, and no sales, well…you know. However, as retailers I think effort must be made to make the store look full regardless. One way to achieve this is to either reduce … Read More

Calling all Tall Women, There’s a Store for You

When one is of average stature like me, I have to admit I do get envious of tall women. Things just all seem within easy reach for them. Case and point, these dresses. Makes one wonder if this store’s target market are amazonian women who are tall enough to take one dress down for a closer look. Are they then telling women … Read More