Do and Don’t: Lighting Window Displays

DO: Good lighting attracts attention and highlights merchandise. DON’T: Who forgot to turn the lights on? Even then, do I really want to look at this window?!

Do and Don’t: Lighting Displays

DO: Light displays properly. Spot on the brand, flood on the body forms. DON’T: Ignore the main display. Direct eye to the bust form by adjusting light to focus on it.

Do and Don’t: Window Displays

DO: Create a window display showing an abundance of related merchandise.DON’T: A near empty window that is not only dark but also uninviting fails to attract attention.

Retail Do and Don’t: Lighting

DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON’T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.