DO: Good lighting attracts attention and highlights merchandise. DON’T: Who forgot to turn the lights on? Even then, do I really want to look at this window?!
Do and Don’t: Lighting Displays
DO: Light displays properly. Spot on the brand, flood on the body forms. DON’T: Ignore the main display. Direct eye to the bust form by adjusting light to focus on it.
Do and Don’t: Window Displays
DO: Create a window display showing an abundance of related merchandise.DON’T: A near empty window that is not only dark but also uninviting fails to attract attention.
Retail Do and Don’t: Lighting
DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON’T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.
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