What Happened Here?!

    What A Sad Feature Display At the Store’s Entrance Entrances are supposed to entice customers further into exploring the store. This sad entrance shows that associates simply don’t care…Too Bad!    

London Heathrow Terminal 5 SHOE DISPLAY

DO have an eye catching display right by your entrance. This feature display is highly successful. I had to wait for quite sometime before the display emptied of customers touching the shoes on display at this tree just so I could take this photo.

Do and Don’t: RMU Romancing the Customer

I often see the sad state of displays whenever I shop. I feel sad for the beautiful products that are just placed haphazardly as if the owner didn’t care. Even marked down pieces deserve a nice set-up.   DO: Retail Merchandising Unit Display (RMU) The display is given structure and several design elements are utilized. There is direction, there is … Read More

Do and Don’t: Customers Pay Attention to Details

DO: This window display shows attention to detail. Everything is well laid out and the back graphics support the overall theme. DON’T: Right across the mall hallway from the window shown above, is this window below. An otherwise beautiful window display is ruined by the backdrop. Do they think customers will not see this detail?! The implications do not stop … Read More

Do and Don’t: Is it Fall or is it Winter?

DO: A single idea is being sold to customers— that it is winter and it is time to buy winter basics. DON’T: Which season is it? Fall or the holidays?! This shop needs to sell only one idea at a time.

Do and Don’t: Can’t See!

GIVEN the choice, will customers still fully penetrate a selling space if they cannot view the shop or will they simply walk past it?DO: A beautiful display setting that leads the eye from the front low table to the way to the back wall. Guess which direction customer traffic will go? They will surely visit each unit from the front … Read More

Do and Don’t: Who Turned Off the Lights?!

DO: When majority of the merchandise is small in size, adequate lighting allow customers a good view of the items being sold. This also makes the store more inviting and sets a positive tone for shopping. DON’T: Customers have a hard time reading product labels and packaging inside this toy and games store.

Do and Don’t: Lighting Premium Clothing

DO: Lighting a clothing store not only requires general lighting but also ones that can focus on specific feature items to create drama and interest. DON’T: The lighting in the store below devalues the premium clothing merchandised. This type of lighting is often used for popular price point goods not unlike those seen in grocery or warehouse type stores.

Do and Don’t: Jeans Display

DO: A great looking display statement on Jeans. DON’T: Really? This is the only way one can think of to display designer jeans?!