When the Wrong Display Height Devalues Merchandise

How long is too long? I say garments should ideally be at least 3 inches of the ground. I am not a fan of garments that sweep the floor. I believe in giving merchandise it proper display fixture (not rolling racks commonly used for clearance merchandise) not only to support but whenever possible, enhance its perceived value. Beautiful shop, elegant … Read More

Hello?! Did someone forget the feature display?

The feature display plays a crucial role in not only presenting the shop’s newest offerings or to establish fashion dominance over the latest styles, it also serves as an invitation for passers-by to come in. Having a feature set-up right by the entrance is a strategy commonly used by retailers as it have been proven time and again to work. … Read More

Ipad, Ipad, Everywhere Ipad

Since I saw ipads as a standard of All Saints Spitalfields’ merchandise display many years ago, they are now ubiquitous. No matter, as a shopper, I still like them. Case and point, I was shopping for a book and could not find it on the shelves. Presto, go online, find it available with free shipping and shopping is done! 

Hello?! Did someone forget something?

Wow, nice display! Someone certainly took the time and effort to create this lovely display. But wait a moment…did someone forget something? You know, the most important part of any display? Clue: the products maybe? 

Uhhh…Where are the products?

I understand theft can be a problem. However I also know that one of the best ways to deter theft is to greet the customer and have eye contact. However this does not explain why merchandising shelves with great poster graphics ready to sell, simply aren’t selling the very products they are trying to promote. Love the repetition strategy in place, like … Read More

Like the new store design but what’s the name?

Saw this store and was immediately attracted to the design. I love the curved wall and the cleanliness of their displays. It is sleek, modern and contemporary. But for the life of me, I could not figure out its name. I like the font because it goes with the overall design aesthetic, but…no matter how many times I go past … Read More

Too low in product intensity is not good

It fascinates me how shopping behaviour can easily be influenced depending on the stimuli. Case and point, product intensity. We often associate low product intensity with higher price points for prestige luxury type products, that I know as a fact. Just picture a lone Hermes bag displayed in one shelf with light shining down on it. However what happens if popular or … Read More

I Don’t Like Being Misled

Take a look at these two photos. What do you think this shop sells? When I first saw it, I got excited. Being a tea lover, I enjoy checking out new tea shops and look forward to sampling new flavours. I walk into this store and started perusing the tea pots on display but got confused as a sales associate … Read More

Nice strategy to get me Upstairs

Those in retail already know that being on the second level can be a kiss of death to some. However when done right, second level retailing can be successful. I like how All Saints use lighting and feature displays to get customers up their second level. First, as most women shoppers do not mind spending the extra time and effort … Read More

Great Attention Grabber

Despite my many years in retail displays, the power of colour to grab the eye never ceases to amaze me. I like how this store catches your attention regardless of the direction you are coming from. Walking on the shopping centre’s main path, your eye cannot help but drift to the bright red power wall. If one is coming from the … Read More