Help Customers Understand Your New Product Offerings

Nowadays it is easy to find foreign retailers amongst our neighborhood shopping areas. However, some of the products they sell are not necessarily popular locally nor familiar to shoppers. For example, this featured retailer carried office and school supplies. If you are Asian, you would know what variety of notebook paper sizes these binders are for. However, if you have … Read More

RED Stops Traffic

How about I let you in on a simple strategy I use to attract the customer’s EYE. Works everytime we do this. One of the things I do to get the eye to view an otherwise ‘dead’ area is to use the colour RED. We all know red is a colour that signals STOP when driving. As humans, we are … Read More

Where Should the Cash Desk be Located?

This topic is a controversial one. I have met many retailers who aren’t keen on having their cash desks moved from it location by the entrance. Why? Well, they say to deter any shoplifter. However, data show that majority of theft is caused internally by staff. In this case, why penalize shoppers who DO NOT steal and thereby suffer the … Read More

The Power of Power Walls

What is a POWER WALL and what does it do? Most retailers choose to create a Power Wall in order to draw shoppers to an otherwise challenged area. They also convey product dominance over a Core Category by showing a single product throughout an entire wall display. By virtue of a single product display, the strategy of Repetition is inevitable, … Read More

Showing Products IN USE Achieves Highest Sell-Through

When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can … Read More

MIRRORING is Easy and Effective

When I teach new fashion retailers how to create an effective display, I often default to the display technique called MIRRORING. This is easy to implement and is almost always fool-proof. Starting from the centre, simply create displays that ‘mirror’ the other side. Voila! Of course, also knowing the combination of face outs, side outs and folded merchandise immensely helps.

TEXTURIZING a Display

Ever wonder how some displays are so much more appealing than others? How some set-ups invite the customers’s touch- making it irresistible? The folding breakfast table in the photo used to be displayed as is, with no props and no special lighting. Although the $35 price is in itself irresistible, turnover was very poor. I created this arrangement using contrasting textures … Read More

Bring On the Mirror!

Sometimes, despite all strategies you apply to displays, some product lines just aren’t that popular. It is during these times that I call on the POWER OF THE MIRRORS. What is the power of the mirror, you ask? Just notice, when anyone sees or walks past a mirror, what do they do? YUP, you got that right. More often than … Read More

The Difference the Right Fixture Makes = SALES

By simply viewing the 2 displays of the same white vases, can you guess its value? When I asked my students at BCIT to guess product prices, they valued the white vases on the left to be about $30-50. When shown the picture on the right, they valued it much higher, at about $100 and up. To be honest, the … Read More

Drawing the Eye All The Way to the Back of Displays

It is fairly common to see products displayed upfront realize higher turnovers. This is just natural as most customers’ arms can only easily reach so far. One way I encourage them to reach further out is to draw their eye back and up (see arrows) by building the display higher and at the same time, this makes it slightly easier for them to … Read More