Do and Don’t: Brand Names on Windows

Ever been tricked into entering a store thinking they’d have an item they really don’t? Doesn’t that just tick you off?! That’s what happened to me in this ‘don’t’ photo. DO: Brand names attract customer¬†attention. In this case, the Hunter brand is supported by the Hunter rain boots displayed immediately below the sign. This makes shopping easy by informing customers … Read More

Do and Don’t: Window NO NOs

When small stores need the window space to merchandise products for sale, one way to create this set-up is to group things by colour within a category to make it look like products belong in a single theme. DO: With multiple items from different suppliers, this window still maintains its integrity simply by being grouped by colour. The large clear … Read More