Mannequins exist to sell products. They are there to grab customer attention and invite them in for a closer inspection. As with anything in retail, attention to detail is crucial in grabbing the RIGHT attention. DO: I appreciate how the mannequin is dressed and the clothing displayed on it can be immediately found merchandised behind it. Makes shopping a breeze! … Read More
Do and Don’t: Bugged by the Bag
In some outdoor city markets such those in Asia, where pollution and dust is a big issue, retailers will often have one single clothing item on display and the rest in their original plastic wrap. This is how customers prefer to buy them as they are assured of a clean garment and retailers do not mind as labour costs are not high. However … Read More