When Making it Easy to Buy Results in Multiple Sales

They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More

Low to High Front to Back

Are Shop Sightlines Compromised? A client I worked with asked why their signature fixtures, in this case, a chuck wagon is not often shopped despite it being located in the prime centre of the store. I often get similar questions from retailers and I can somewhat guess the reason for majority of the cases. Just like Horse Creek Candy’s issue with … Read More

How I Easily Made $135

I firmly believe in showing customers the benefits they derive when purchasing an item. To test this, I went on ebay and purchased this Burberry bag for $100. Yes, I know this is a good Burberry because I just saw this exact unpopular style at the outlet. The very day it arrived, I posted the bag on ebay. The only … Read More

MIRROR POWER

Numerous data have shown that when customers stay longer, the higher the probability of a sale. Therefore, I admit, I am not above trying a trick or two to get shoppers to browse an area longer. Oh, I apologize, I meant applying retail strategies to invite shoppers to linger longer in an area. 🙂 That is why I sooo love … Read More

CUSTOMIZATION: Getting Shoppers to Buy Now

One of the key trends for retail is CUSTOMIZATION. This ensures that a customer has reason to not only visit your shop but also PURCHASE. Their preferences are taken into account and thus PERSONALIZES the product. The example here is of a Dolce and Gabbana shop in Las Vegas Caesars Forum. Pick a pair of white sneakers and an artist … Read More

Its cold, very very cold!

                What’s -35’C when you love what you do? Thus is the case for myself and my lead merchandiser Cassie Leung. We worked with Seasons Fashions in Whitehorse, Yukon for their redesign. We designed their store 12 years ago when they opened their street front boutique on Main Street, and it is now … Read More

What’s In A Sign

I view signs as the best investment retailers can make. It costs the least, thus allowing for a great ROI. The next few in this vlog series will show how to effectively implement a sign program in your shop. Let us begin with sign design. I often work with retailers who already have their logo made up. Leaving my job … Read More

The Right Fixture Supports Product Values

Today I would like to talk about the importance of having the right platform to present your products. While most think of shop fixtures simply as a place to display product, I think of fixtures as an opportunity retailers can use to not only enhance perceived product values but also establish credibility. Would you believe the products housed in the … Read More

Building Brand Equity Through Design

Far often, I see shop designs that have no bearing on the intended brand or its target market. Such a waste of opportunity to promote brand DNA. When I ask retailers who do not make use of shop design to promote who they are, I often hear that budget is the issue. Here is an example of how—even with a … Read More

Product Intensity and Price Point Perceptions

I often see displays with much too low inventory levels. What is wrong with this? Well, while it offers little or no product credibility, it also fails to create an impact. In the BEFORE photo, this shows a very nice tight grouping of a product category. However, because product intensity and the larger space this occupies, it fails to attract … Read More