Retail Do and Don’t: In-store Lighting

DO: Tracklighting allows for highlighting of merchandise both on the wall or floor unit.DON’T: Potlights are good at providing general illumination but fail to highlight specific merchandise.

Do and Don’t: Display Merchandising

DO: A strong merchandise story is presented not only through colour and theme but also sharing the same functional end-use. DON’T: Hardly a logical display! Clothing shown has absolutely nothing to do with home decor accessories surrounding it.

DO and DON’T: SEASONAL WINDOW DISPLAYSDO: A beautiful spring window reflects the current season. DON’T: This photo was taken in May. Graphics that depict a winter scene must be taken down by February at the latest. Merchandise displayed must also reflect the season’s colours.