Do and Don’t: Cubes? Who Knew?!

I mentioned in a previous blog that mannequin displays are appealing when they eye hits near the chest area. But what about kids mannequins? How can they be boosted higher closer to the eye so it hits the right spot? DO: A great kids mannequin display! They are stacked atop cubes of varying heights giving the display an appealing and inviting … Read More

Do and Don’t: The Right Fixture Makes The Difference

I am not sure what shopkeepers are expecting when they place teeny tiny items on the floor. Do they expect customers to kneel down and browse through them?! DO: Products are neatly displayed on a nesting table. Display strategies implemented make this set-up appealing. I did one project wherein I exchanged gondola units to nesting tables and their sales went up … Read More

Do and Don’t: Missing Bottoms

Mannequins exist to sell products. They are there to grab customer attention and invite them in for a closer inspection. As with anything in retail, attention to detail is crucial in grabbing the RIGHT attention. DO: I appreciate how the mannequin is dressed and the clothing displayed on it can be immediately found merchandised behind it. Makes shopping a breeze! … Read More

Do and Don’t: RMUs- How Low Can We Go?

Ever wonder what some retailers are thinking when displaying their products? Is their goal just to show as much merchandise as the space allows regardless of visibility? Shouldn’t it be what makes more sense- such as how easily accessible and viewed products are from the customer’s viewpoint? After all, some empty space is good as it gives the eye a … Read More

Do and Don’t: Bugged by the Bag

In some outdoor city markets such those in Asia, where pollution and dust is a big issue, retailers will often have one single clothing item on display and the rest in their original plastic wrap. This is how customers prefer to buy them as they are assured of a clean garment and retailers do not mind as labour costs are not high. However … Read More

Do and Don’t: For the Vertically Challenged

DO: I like how merchandise is displayed vertically from top to bottom rather from side to side. This introduces customers to new products as they scan left to right. Best of all, for vertically challenged people like me, I can access any product. DON’T: Well, more in the ‘category of could be better’ than a real don’t. Depending on customer … Read More