What is Your Pricing Strategy?

Which is better? A flat price such as $10 or $9.99? or $9.98? or…$9.97? In general, value items are better when ‘CHARM’ priced. This means having less digits on the left such as $9.99 rather than $10.00, For prestige items, the reverse is true. A designer shirt is better off being $500 than $499.99. This way, there is faster emotional connection … Read More

Could Ineffective Displays Be Partly Due to Poor Fixture Design?

Over my many years in retail, I realized that poor fixture design may result in ineffective displays that make it challenging for shop associates to work with. However, once stuck with this, what can we do? In this particular instance, these are some of the things we can do to make this display more appealing. 1. Keep the distance between … Read More

Time to Talk About Product Intensity

Product Intensity refers to the amount of merchandise placed in a given space. The higher the intensity, the fuller the shelves. The lower the intensity, well, you get the picture. Most high end boutiques have a lower intensity. The space that surround a products is as important as the product itself in conveying the brand’s prestige, its exclusive appeal and … Read More

Help Customers Understand Your New Product Offerings

Nowadays it is easy to find foreign retailers amongst our neighborhood shopping areas. However, some of the products they sell are not necessarily popular locally nor familiar to shoppers. For example, this featured retailer carried office and school supplies. If you are Asian, you would know what variety of notebook paper sizes these binders are for. However, if you have … Read More

When Making it Easy to Buy Results in Multiple Sales

They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More

Images that Convey Messages in an Instant

The best way to sell or showcase a product is to convey the benefits customers derive out of its use. Usually, the image is one of people enjoying the use of the product or maybe, an image of how an item can change someone’s life. I like how this Nike store effectively conveyed their message at a glance. The large … Read More

Its cold, very very cold!

                What’s -35’C when you love what you do? Thus is the case for myself and my lead merchandiser Cassie Leung. We worked with Seasons Fashions in Whitehorse, Yukon for their redesign. We designed their store 12 years ago when they opened their street front boutique on Main Street, and it is now … Read More