Many of you have already either worked with me or taken my seminars and workshops. In this case you already know that I love triangles not only because they are a basic shape anyone can apply to any display, but also because they draw customers’ eyes to the items one wishes to sell. They bring movement to an otherwise static … Read More
Can you improve this window display?
What makes a window display effective? 1. It has to attract attention 2. Get customers into the shop 3. Sell the merchandise being promoted How does this window display fare? Well…. 1. A beautiful woman in a bikini sure does attract attention. 2. If one is in the market for a bikini, yes, one would go into the shop. But … Read More
What is Your Pricing Strategy?
Which is better? A flat price such as $10 or $9.99? or $9.98? or…$9.97? In general, value items are better when ‘CHARM’ priced. This means having less digits on the left such as $9.99 rather than $10.00, For prestige items, the reverse is true. A designer shirt is better off being $500 than $499.99. This way, there is faster emotional connection … Read More
Could Ineffective Displays Be Partly Due to Poor Fixture Design?
Over my many years in retail, I realized that poor fixture design may result in ineffective displays that make it challenging for shop associates to work with. However, once stuck with this, what can we do? In this particular instance, these are some of the things we can do to make this display more appealing. 1. Keep the distance between … Read More
Time to Talk About Product Intensity
Product Intensity refers to the amount of merchandise placed in a given space. The higher the intensity, the fuller the shelves. The lower the intensity, well, you get the picture. Most high end boutiques have a lower intensity. The space that surround a products is as important as the product itself in conveying the brand’s prestige, its exclusive appeal and … Read More
Help Customers Understand Your New Product Offerings
Nowadays it is easy to find foreign retailers amongst our neighborhood shopping areas. However, some of the products they sell are not necessarily popular locally nor familiar to shoppers. For example, this featured retailer carried office and school supplies. If you are Asian, you would know what variety of notebook paper sizes these binders are for. However, if you have … Read More
When Making it Easy to Buy Results in Multiple Sales
They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More