Help Customers Understand Your New Product Offerings

Nowadays it is easy to find foreign retailers amongst our neighborhood shopping areas. However, some of the products they sell are not necessarily popular locally nor familiar to shoppers. For example, this featured retailer carried office and school supplies. If you are Asian, you would know what variety of notebook paper sizes these binders are for. However, if you have … Read More

When Making it Easy to Buy Results in Multiple Sales

They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More

Low to High Front to Back

Are Shop Sightlines Compromised? A client I worked with asked why their signature fixtures, in this case, a chuck wagon is not often shopped despite it being located in the prime centre of the store. I often get similar questions from retailers and I can somewhat guess the reason for majority of the cases. Just like Horse Creek Candy’s issue with … Read More

What to Put Where?

A challenge for some retailers that carry a single category product is how they can effectively convey product segmentation. In this case, my client was looking to display basic core essential oils, oil blends, seasonal features, high price point specialty lines and peripheral products. A way to address this is by wall treatment. Basics are at the back of the … Read More

RED Stops Traffic

How about I let you in on a simple strategy I use to attract the customer’s EYE. Works everytime we do this. One of the things I do to get the eye to view an otherwise ‘dead’ area is to use the colour RED. We all know red is a colour that signals STOP when driving. As humans, we are … Read More

How I Easily Made $135

I firmly believe in showing customers the benefits they derive when purchasing an item. To test this, I went on ebay and purchased this Burberry bag for $100. Yes, I know this is a good Burberry because I just saw this exact unpopular style at the outlet. The very day it arrived, I posted the bag on ebay. The only … Read More

MIRROR POWER

Numerous data have shown that when customers stay longer, the higher the probability of a sale. Therefore, I admit, I am not above trying a trick or two to get shoppers to browse an area longer. Oh, I apologize, I meant applying retail strategies to invite shoppers to linger longer in an area. 🙂 That is why I sooo love … Read More

Images that Convey Messages in an Instant

The best way to sell or showcase a product is to convey the benefits customers derive out of its use. Usually, the image is one of people enjoying the use of the product or maybe, an image of how an item can change someone’s life. I like how this Nike store effectively conveyed their message at a glance. The large … Read More

Its cold, very very cold!

                What’s -35’C when you love what you do? Thus is the case for myself and my lead merchandiser Cassie Leung. We worked with Seasons Fashions in Whitehorse, Yukon for their redesign. We designed their store 12 years ago when they opened their street front boutique on Main Street, and it is now … Read More

Can the Right Fixtures Make A Difference?

I received an email from a retailer asking how she can fully utilize her shop to showcase as much inventory as possible. At this time, her stock room is full to bursting. The top image show her shop and a free flow layout, as well as the various fixtures she uses to showcase her products. With a tight budget, I … Read More